Privacy Policy

Last updated: October 22, 2025

Introduction

Forward By (operated by Fram Venture AS) ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our application and services.

Information We Collect

We collect information that you provide directly to us and information from third-party services you choose to connect:

Account Information

  • Name and email address
  • Profile information
  • Account credentials

Connected Services Data

When you connect third-party services to Forward, we may collect:

  • Strava: Activity data, including routes, distances, times, and performance metrics
  • Oura: Sleep data, activity data, readiness scores, and health metrics
  • Other integrations: Data from other services you choose to connect, as specified when you authorize the connection

How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Display your activity and health data in the Forward By application
  • Create visualizations and insights from your connected data
  • Send you technical notices and support messages
  • Respond to your comments and questions
  • Develop new features and services

Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

  • With your consent: When you explicitly authorize us to share information
  • Service providers: With third-party vendors who help us operate our services
  • Legal requirements: When required by law or to protect our rights
  • Team members: With other users in your organization or teams you've joined

Data Security

We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Rights and Choices

You have the right to:

  • Access and update your personal information
  • Delete your account and associated data
  • Disconnect third-party services at any time
  • Export your data
  • Opt-out of marketing communications

Third-Party Services

Our service integrates with third-party applications (such as Strava and Oura). Your use of these services is governed by their respective privacy policies. We recommend reviewing their privacy policies before connecting these services to Forward By.

Data Retention

We retain your information for as long as your account is active or as needed to provide you services. You may delete your account at any time, and we will delete your personal information in accordance with our data retention policies.

Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Forward By
Operated by Fram Venture AS
Email: support@forwardby.io